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A bar for people learning to write · Opening soon

Intoxicating Ideas, Served Fresh

Blending the science of persuasion with the art of wordcraft to create copy that captivates, convinces, and converts. Strategy, creativity, and market psychology, shaken (not stirred) with a splash of personality.

The bar opens when the workshops do. Be first through the door.

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TonightSix workshopson the menu

House special · the whole bottle

The Copy Tonic Copywriting Course

All six workshops in one pour, with an entire suite of fill-in-the-blank templates and swipe files. Ready-to-pour templates, no shaking required.

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$197Opening soon

How it's taught

Every lesson is a recipe you mix yourself.

Recipe no. 1

A headline that works

  • 1reader, named first
  • 1result they can picture
  • 0empty adjectives
  • Dashof proof

Example · Headline workshop

Our innovative Your copy solutions help your business reach its full potential turns the visitors you already have into buyers.

  1. Pour out "innovative". Says who? Show the proof.
  2. Swap "our" for "your". Start with the reader.
  3. Strain "full potential". Name the result.

Served

Turn the visitors you already have into buyers.

Example headline written for this page.

House rules

Bartending and copywriting are kindred crafts.

i.

Measure before you pour

Persuasion formulas and communication mechanics come first. Then you develop the ear.

ii.

Practice the same drink

Just as bartenders might prepare the same cocktail dozens of times before achieving mastery, copywriters draft countless headlines to develop their instincts.

iii.

No shortcuts

True skill comes from studying masters, embracing feedback, and experiencing the entire creative process firsthand.

Studying the mastersHalbertSchwartzOgilvy

Bar talk · from the blog

Something to read with your drink.

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The Signature Service

Rather have it mixed for you?

Let the master wordsmith craft a bespoke copy elixir for your brand. She'll mix the perfect combination of voice, tone, and persuasion techniques to create a potion that captivates your audience and transforms them into loyal customers.

See services