How to Create Momentum That Transforms New Offerings into Instant Hits You’ve poured months of sweat equity into creating your new offering. The midnight oil

Positioning Strategies That Put You in a Category of One Let’s be brutally honest: In today’s market, being “better” isn’t enough anymore. Better features? Yawn.

Ever read a marketing email that took four paragraphs to make a single point? Or a website that buried its value proposition under mountains of